All The Training You Need to Get On Message and Speak to the Press
Developing a message and speaking to the media are skills professionals learn over a liftetime. But in this course, any leader can prepare themselves by learning the fundamentals of message development and message delivery.
With Speak to Press online media training courses you will learn...
- How to develop a compelling message for a business, organization or political campaign;
- How to deliver a message and stay on that message, even when the reporter or journalist wants to take the interview to a different area;
- How the media operate, what they are after in an interview, and how you can get your message out in virtually any interview.
With more than 27 lessons and 50 videos, Speak to Press was designed with a digital learning experience in mind. The content in the course was initially developed for in-person media training boot camps for business executives ad political candidates. To create a great online learning experience, we obsessively focused on what we wanted to teach in every lesson, to make sure students clearly learn how to create a compelling message, and deliver that message to the media.
Both Speak to Press courses start with principles about message development, how the media operate, and other topics, and then move into real world applications of those principles. Each course takes five to six hours to complete if you go straight through the lessons, but we recommend taking the courses over at least four days to let the material settle in.
Speak to Press media training can help those new to a public role be able to confidently approach virtually any media interview. The courses are also an excellent way for communications professionals to build skills through a comprehensive and systematic framework for message development and delivery.